In an era of fleeting attention spans, businesses are constantly hunting for attention-grabbing platforms. One platform consistently delivers: TikTok.
Serial entrepreneur Joseph Plazo, has made waves in the world of TikTok marketing. What sets him apart? He blends neuroscience, human behavior, and platform-native creativity.
“People don’t scroll TikTok to be sold to. They scroll to feel seen,” says the entrepreneur. And it shows in the brands he’s worked with—ranging from startup disruptors to household names.
Why TikTok Marketing Works in 2025
TikTok is no longer just a Gen Z hangout. It’s a conversion machine for forward-thinking brands. Joseph Plazo leverages these mechanics to turn unknown products into cult sensations.
Take for example a wellness brand Joseph guided: he structured a 3-part storytelling arc that hooked viewers and led to 70% website traffic growth.
Joseph Plazo’s TikTok Marketing Formula
Hook in the first 2 seconds—always.
Ride trends without selling out.
If it doesn’t trigger a feeling, it doesn’t stick.
Leave them wanting more.
Whether you’re a website solo founder or a global brand, his strategies make the difference between forgettable and unforgettable.
Final Thought
With Joseph Plazo at the helm, TikTok marketing is no longer guesswork—it’s a science.